New Market GTM - Digital Marketing Manager

• Owning and optimizing the ABM and intent platform and Japan’s use of the global MarTech stack (Marketo, Salesforce), driving engagement and pipeline from target accounts
• Managing budget & vendors by:

• Owning the Japan digital marketing budget, allocating for maximum ROI against the target account mandate
• Managing vendor and agency relationships for quality, accountability, and timely delivery
• Producing localized content & social media by:

• Developing and localizing marketing content including blog posts, whitepapers, case studies, and email campaigns to resonate with the Japanese audience and position Tanium as a thought leader
• Overseeing and managing Tanium Japan’s social media channels, creating engaging and relevant content to build and nurture the online community
• Tracking market insights & innovation by:

• Monitoring Japan digital trends, the local digital ecosystem (Yahoo! Japan, LINE, Japanese search/SEO behavior), competitor activity, and Japanese enterprise buying behavior
• Testing and scaling innovative digital tactics that improve effectiveness and deepen account penetration

We’re looking for someone with

Education

• Bachelor’s or Master’s degree in Marketing, Advertising, Communications, or a related field

Experience and Skills

Must Haves

• 5–7 years in B2B digital marketing, demand generation, or field marketing, with a proven record in Japan-wide enterprise marketing roles
• Demonstrated delivery of pipeline and revenue outcomes through digital channels
• Hands-on expertise across paid search, paid social, programmatic, and ABM
• Advanced proficiency in MarTech platforms — Marketo or Eloqua, Salesforce, and ABM/intent tools
• Strong analytical skills: campaign reporting, optimization, and presenting insight to senior stakeholders
• Native or business-fluent Japanese (written and spoken), with the ability to create, judge, and refine Japanese-language B2B content and creative, paired with business-level English for daily global collaboration
• Deep understanding of Japanese enterprise buying behavior — consensus-driven, multi-stakeholder (稟議 / ringi) decision-making and long, relationship-led cycles — and how to design digital engagement that respects it
• Working knowledge of the Japanese digital ecosystem: Yahoo! Japan, LINE, local search behavior, and Japan-specific SEO
• Familiarity with the Japan B2B media, agency, and partner landscape
• Proven ability to operate as the Japan node of a global marketing organization: adapting global brand, messaging, and campaign frameworks for local execution
• Sales-aligned operator who partners closely with Japan field sales on account selection, engagement, and shared pipeline accountability

Good to Have

• - Enterprise software / SaaS marketing experience; cybersecurity, infrastructure, or endpoint experience a distinct advantage
• Experience marketing to security and IT decision-makers (CISO, CIO, Head of Infrastructure)
• Awareness of alliance- and partner-led GTM (e.g., ServiceNow, Microsoft, regional SIs)

Travel Requirements

Regular domestic travel within Japan required (customer visits, events, partner engagements), with occasional international travel.

About Tanium

Tanium is the Autonomous IT company. As Al accelerates both innovation and risk, Tanium Atlas, the company's autonomous operating system, puts the full depth of the Tanium Autonomous IT Platform behind every IT and security operator - human and agentic. Tanium provides the real-time intelligence, agentic decision-making, and autonomous execution operators needed to detect, decide, and remediate at machine speed across their endpoint estate.

The company is recognized as a Leader in the inaugural 2026 Gartner® Magic Quadrant™ for Endpoint Management Tools, as a Leader in the IDC MarketScape: Worldwide Client Endpoint Management Software for Windows Device Management 2025-2026 Vendor Assessment, and as a Leader in The Forrester Wave™. Endpoint Management Platforms, Q2 2026.

To learn how Tanium delivers Autonomous IT for unstoppable business, visit www.tanium.com and follow us on LinkedIn and X.

On a mission. Together.

At Tanium, we are stewards of a culture that emphasizes the importance of collaboration, respect, and diversity. In our pursuit of revolutionizing the way some of the largest enterprises and governments in the world solve their most difficult IT challenges, we are strengthened by our unique perspectives and by our collective actions.

As a global organization with stakeholders around the world, it’s imperative that the diversity of our customers and communities is reflected internally in our team members. We strive to create a diverse and inclusive environment where everyone feels they have opportunities to succeed and grow because we know that only together can we do great things.

Our commitment to excellence and innovation has earned us a place on the Forbes Cloud 100 list for ten consecutive years, and we continue to be recognized worldwide as a great place to work.

Taking care of our team members

Each of our team members has 5 days set aside as volunteer time off (VTO) to contribute to the communities they live in and give back to the causes they care about most.

Tanium is an Equal Opportunity and Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, gender identity, sexual orientation, disability, protected Veteran status, or other legally protected categories. If you require a reasonable accommodation in searching for a job opening, completing an application, interviewing, or completing any pre-employment testing or requirements, please contact accommodations@tanium.com. For more information refer to the “Know Your Rights” poster which is available here - https://www.eeoc.gov/poster.

Please be aware of job offers coming from people claiming to be Tanium employees. Tanium employees will only use @tanium.com email addresses to communicate with you, will have video interviews with you, and will never ask you for money.

This link leads to the machine readable files that are made available in response to the federal Transparency in Coverage Rule and includes negotiated service rates and out-of-network allowed amounts between health plans and healthcare providers. The machine-readable files are formatted to allow researchers, regulators, and application developers to more easily access and analyze data.

For more information on how Tanium processes your personal data, please see our Privacy Policy.

Tanium is an Equal Opportunity and Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, gender identity, sexual orientation, disability, protected Veteran status, or other legally protected categories. If you require a reasonable accommodation in searching for a job opening, completing an application, interviewing, or completing any pre-employment testing or requirements, please contact accommodations@tanium.com. For more information refer to the “Know Your Rights” poster which is available here - https://www.eeoc.gov/poster.

Please be aware of job offers coming from people claiming to be Tanium employees. Tanium employees will only use @tanium.com email addresses to communicate with you, will have video interviews with you, and will never ask you for money.

This link leads to the machine readable files that are made available in response to the federal Transparency in Coverage Rule and includes negotiated service rates and out-of-network allowed amounts between health plans and healthcare providers. The machine-readable files are formatted to allow researchers, regulators, and application developers to more easily access and analyze data.

For more information on how Tanium processes your personal data, please see our Privacy Policy.