SVP, Franchise & Title Strategy

• Build the strategy and capabilities that demonstrate Crunchyroll’s value to licensors, studios, and rights holders.
• Showcase how Crunchyroll grows audiences, builds fandom, and creates lasting value for titles and franchises around the world.
• Create compelling partner narratives, insights, case studies, and tentpole moments that deepen relationships and reinforce Crunchyroll as a valued global partner.

Create the operating system that turns strategy into action

• Serve as the connective tissue across Content, Marketing, Regional teams, and adjacent businesses to align execution around priority titles.
• Establish an integrated planning cadence across title marketing, localization, regional activation, commercial businesses, and franchise development.
• Partner with Regional GMs to bring local fan and market insights into franchise plans while maintaining a coherent global strategy.

Build the management system and team

• Build the operating model, governance, and decision frameworks for managing the title portfolio as an enterprise asset.
• Foster a culture of high standards, collaboration, and continuous improvement focused on fans, creators, and Crunchyroll outcomes.

Experience

Education

• Bachelor's degree or equivalent practical experience required.
• Deep industry expertise, judgment, and demonstrated results will be valued more heavily than a particular academic pathway.

Experience

• 15+ years of progressively senior experience in entertainment, media, streaming, film/television, games, consumer products, franchise management, or another IP-driven business.
• Significant experience building and growing entertainment franchises over multiple years, beyond individual releases or marketing windows.
• Demonstrated success in recognizing growth opportunities within an existing portfolio and mobilizing organizational focus and investment behind them.
• Experience developing integrated franchise strategies across streaming, theatrical, games, commerce, consumer products, events, publishing, and other extensions.
• Deep experience partnering with creators, studios, publishers, licensors, and rights-holders, ideally including Japanese partners.
• Experience setting global title and franchise strategy, priorities, and investment frameworks that regional and functional teams translate into execution.
• Demonstrated ability to orchestrate complex initiatives across Content, Marketing, Commercial businesses, Product, and Regional teams through influence rather than direct ownership.
• Strong international experience connecting franchise ambition, partner priorities, and audience needs across markets.
• Experience improving partner-facing workflows and establishing measures for franchise health, growth, and long-term value.
• Native to Business level bilingual Japanese and English language skills
• Direct anime and Japanese entertainment experience is highly desirable; candidates from adjacent fandom-driven businesses should demonstrate fluency in creator/rightsholder ecosystems and global franchise building.

Why you will love working at Crunchyroll

In addition to getting to work with fun, passionate and inspired colleagues, you will also enjoy the following benefits and perks:

• Competitive Salary
• Health Insurance through Sony Kenko Hoken Kumiai
• 401(k) Retirement Plan
• Allowances for Gym & Wellness, Cellphone, Meals, Commuting
• Crunchyroll Premium account
• Professional Development
• Company's Paid Parental Leave
• up to 22 weeks for birthing parents
• up to 12 weeks for non-birthing parents
• Hybrid Work Schedule
• Paid Time Off
• Flex Time Off
• 5 Yasumi Days
• Half-Day Fridays during the summer
• 3 Obon Summer Yasumi Days
• Winter Break

#LifeAtCrunchyroll #LI-Hybrid

About our Values

We want to be everything for someone rather than something for everyone and we do this by living and modeling our values in all that we do. We value

• Courage. We believe that when we overcome fear, we enable our best selves.
• Curiosity. We are curious, which is the gateway to empathy, inclusion, and understanding.
• Kaizen. We have a growth mindset committed to constant forward progress.
• Service. We serve our community with humility, enabling joy and belonging for others.

Our commitment to diversity and inclusion

Our mission of helping people belong reflects our commitment to diversity & inclusion. It's just the way we do business.

We are an equal opportunity employer and value diversity at Crunchyroll. Pursuant to applicable law, we do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

Crunchyroll, LLC is an independently operated joint venture between US-based Sony Pictures Entertainment, and Japan's Aniplex, a subsidiary of Sony Music Entertainment (Japan) Inc., both subsidiaries of Tokyo-based Sony Group Corporation.

Questions about Crunchyroll’s hiring process? Please check out our Hiring FAQs: https://help.crunchyroll.com/hc/en-us/articles/360040471712-Crunchyroll-Hiring-FAQs

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